Best Practices, Future Directions

Presenter:
Merle Tenney, Language Technology Consultant
Date:
Wednesday, January 25, 2012
Time:
10:00 AM - 11:00 AM MST

Current approaches to globalizing UGC are somewhat scattered and formative, but they are beginning to provide value. Globalization can be addressed by content creators, in push modes, or by content consumers, in pull modes.

Pull modes include on-demand machine translation and reference tools suited to nonspeakers and second-language speakers of the source text language.

Push modes share the condition that human-quality translations are provided proactively, but they differ in who produces the translations and how and under what terms they are produced. On the free side of the spectrum are self-sourced, friendsourced, and crowdsourced translations. On the for-hire side of the spectrum are marketplace and LSP translation and transcreation services.

The choice of best translation modes depends principally on the content type, but also on considerations of audience, timeliness, budget, and access to translators. Examples of different forms of UGC and best-suited globalization options will be given.

About the presenter

Merle Tenney is an international and linguistic software developer with over 25 years experience developing products and services for the global marketplace. He has developed linguistically sophisticated machine translation systems, computer-aided translation tools, spelling checkers, grammar and style checkers, second-language checkers, and electronic references. He has led the internationalization of application and system software on Windows, Mac OS, Palm OS, and the World Wide Web, and he has done seminal work in the globalization of social media and user-generated content. His career includes innovations in proofing tools, translation editors, translation memory, and quality assurance methodologies for spelling checkers, grammar checkers, and translation systems. For more about his background, visit www.MerleTenney.com.
 
After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer