The First Rule of a Good Content Strategy: Focus on Quality!

Speaker:
Jennifer Beaupre, Vice President Global Marketing at Acrolinx

Session:
The First Rule of a Good Content Strategy: Focus on Quality!

Time:
February 23, 1:00-1:30pm

The introduction of the internet and the digitization of content didn’t just change the world of information development - it completely reinvented it. People can access information at the touch of a button through search engines and social media forums, and content is being developed at a rapid pace. With so much information out there, it is undeniable that the quality of the information that you produce matters. It matters for your bottom line.

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