eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any Device

eBooks are hot! In fact, they're one of the primary growth areas in the publishing industry. But, it's not just traditional publishers who are taking note. As more and more consumers embrace mobile computing, organizations are trying to figure out how to leverage eBooks and their digital cousins — "apps" — in meaningful ways. Unfortunately, most organizations lack a digital content strategy optimized for eBooks.

Join Scott Abel, The Content Wrangler, for a one-hour interview with Ann Rockley and Charles Cooper.  These two content experts are the authors of "eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any Device". They discuss how to create a content strategy that supports the creation of eBooks and apps. The webinar will help you understand the difference between eBooks, enhanced eBooks, and apps, as well as standards for eBook readers including the Amazon Kindle and the Apple iPad.