Managing The King: Why Terminology Management is a Critical Component of Successful Content Strategies

Content is king, it is commonly said. Writers, editors, proofreaders and other content professionals have promoted this line of thinking, usually when technology creeps into their turf, promising to help them better create, structure, manage, and deliver content to those who need it — sometimes, without their help.

Presenters:
Val Swisher, CEO of Content Rules
Scott Abel, The Content Wrangler

Join Val Swisher, CEO of Content Rules, in a lively discussion with Scott Abel, The Content Wrangler, about the importance of adopting terminology management as part of an effective content strategy. The discussion highlights the need for managing writers and corporate terminology at a strategic level to ensure that relevant, quality content is provided to those who need it.

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