Terminology Management for Search Engine Optimization

Watch this webinar to learn how the words we use to describe our content impacts the ability of others to locate, retrieve and use it. You'll hear real-world examples of terminology challenges faced by others and the solutions they used to overcome them. And, you'll discover how listening to the words your customers use to describe your products and services - and those of your competition -can help you improve marketing, sales and public relations efforts.

Speakers:
Seth Earley, CEO Earley and Associates
Jeff Carr, Senior Search Consultant, Earley & Associates
Scott Abel, The Content Wrangler

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